As the promise of summer carries on the breeze, along with the return to wandering by vaccinated travellers in Europe, thoughts might turn to a quiet time in beautiful and secluded accommodation closely connected to nature. And in case you haven’t noticed, camping has undergone an upgrade since that time in your childhood, vaguely recalled by the aroma of wood smoke.
A soft and comfortable bed close to the sound of birds
Dubbed glamour camping, or “glamping” for short, this relatively new form of outdoor getaway is characterised by a carefully blended mix of luxury, simplicity, and exposure to natural elements. And it’s expected to grow at a compound annual growth rate (CAGR) of around 10.6% from 2020 to 2027 and reach a market value of over $ 5,62M by 2027, according to a study conducted at the University of Arkansas.
Camping and glamping in France
There are nearly 8,000 campsites in France, with close to 900,000 separate spots to pitch a tent, but this news is passe, when, with simply a click to a site such as Glamping AbracadaRoom, you can now secure yourself and your travelling companions a soft and comfortable bed close to the sound of birds. And how about a bubbling hot tub close by and the stars as your ceiling while you sip on a glass of champagne?
The study cites France as a key country espousing the glamping life, ranking second only to the United States in adopting the lifestyle. France was the site of the world’s first five-star glamping destination, opened as early as 2010. In the decade since, investors have bolstered camping company expansion of the sector, taking the country to a current listing of 221 five-star campsites and 1,171 four-star glamping sites spread throughout the country.
European vacationers seek to explore the continent’s natural beauty in style
U.S. campers are getting back to roots. They are 4.29 times more likely to prefer tent camping and glamping than traditional hotel stays. Nearly half of the Canadian population—46 percent—is interested in the glamping experience, according to surveys conducted during the University of Arkansas study. European vacationers, however, are leading the charge as travellers seek to explore the continent’s natural beauty in style.
The global glamping market is segmented by accommodation types such as cabins and pods, tents, yurts, tree houses, and others, with the cabins and pods segment expected to dominate during the forecast period. Families tend to prefer cabins for their equipped facilities offering the comforts of home, combined with luxury hotel amenities amid nature. Cabins and pods, what’s more, offer safety in the form of locks and latches, a must-have for today’s careful adventurer.
